EGU Blogs

Geology

Plan of action!

Crikey, it’s been 3 months already?! *panics* At Imperial College, new PhD students have to produce an initial plan of study within the first three months of setting off, and submit it for independent assessment. Having uploaded mine just now (not in the slightest bit late..), I figured I’d share it here! It’s a broad outline of what I’m aiming to do for the next wad of months – any comments or feedback will be massively appreciated!

Proposed title of thesis: Diversity crash at the Jurassic/Cretaceous boundary: a forgotten mass extinction?

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The crux of the matter – language, context, and narrative

Throughout this series, I have highlighted the pitfalls and issues associated with effective communication of scientific knowledge to and with the public. This has largely been fueled by a recent paper highlighting these points as stepping stones and hurdles which scientists face and can develop upon to create strategies for becoming better at public communication. However, I’ve yet to offer any kind of solution.

Yesterday, I wrote briefly about the way in which geoscientists can use different plots to help them reconstruct scientific information into a digestible narrative format, taking on the style of a refashioned ‘story’. Continuing to draw upon the analysis by Iain Stewart and Ted Nield, this post will focus on how developing a narrative and particular language can help researchers to ‘talk geoscience’ in a more engaging manner.

To reiterate the actual issue, I’m going to steal a quote from the Stewart and Nield paper citing the geoscientist and science writer Rex Buchanan (it’s like he was made to be a geoscientist with a name like that..):

“We do a mediocre job of helping adults to learn about and appreciate science. Many of the science stories that I read in newspapers or try to watch on television aren’t very engaging. Some are too long, and many seem irrelevant. Popular science often seems like castor oil – some we should take because it’s good for us, not because we want too” (2005)

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Story-telling rocks.

‘Story-telling’ is often quoted as a way of communicating scientific ideas to non-scientific audiences. It’s seen as a way of providing a form of narrative with which an audience can relate to, and thus provide a more engaging account of a scientific report. Admittedly, not everything can be transformed into a story of sorts, but there are many aspects of science, be it theoretical, model-based, or empirical that can benefit from communication via this format.

With regards to this format of communication, it seems (in my little experience) that there are a suite of phrases that are often used somewhat interchangeably, but which have different meanings and different purposes.

Plot – Storyline, or plan of a scientific report.

Theme – The pervading subject throughout a report.

Story – An account of an event or series of events, or something that can be instructional in a broader sense.

Narrative – The telling of the story, and the manner in which it is told.

Context – The discourse that frames the report, within which it can be fully understood in relative terms.

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The role of TV in geoscience communication

This is now the fifth part in a series exploring the public communication of geoscience, this time focusing on the role that television can play as a communication medium. It is based on, and a development of the ideas conveyed within a paper by Iain Stewart, no stranger to TV himself, and Ted Nield, a writer of popular geoscientific novels and Editor of Geoscientist magazine published by the Geological Society.

The four previous posts, in order, are:

1. Why bother with communication?
2. What do the public already know about geoscience?
3. Who are this ‘public’ we are aiming to communicate with?
4. What is the role of the mass media and newspapers in communication?

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