GeoLog

how to pitch your research to a journalist

Stop the press!: How to pitch your research to a journalist or editor

Stop the press!: How to pitch your research to a journalist or editor

Why does some research make it into the main stream media, while so many stories languish in the expanse between the lab bench and research papers? The answer isn’t straightforward. A variety of factors come into play: is the research newsworthy; is it timely; does it represent a ground-breaking discovery; or is it of human and societal interest? Newsworthiness isn’t the be all and end all. Someti ...[Read More]