At this years European Geosciences Union General Meeting (Vienna), I’ve been asked to be on a panel discussion describing the ways in which I think using social media and blogging can enhance academic careers. Sometimes, talks of this kind can be very echo-chambery, and there are plenty of really cool guides already out there online. This was a chance though to actually directly target a group of academics who may not have any experience of these things though, so was an opportunity to mobilise a new wave of ‘web 2.0’-active academics. Of course, I’m writing this in advance of the actual discussion, so it might be the case that only a few people turn up and live-blog the entire thing, in which case it might be viewed as a little preaching-to-the-convertedy.