Why does some research make it into the main stream media, while so many stories languish in the expanse between the lab bench and research papers? The answer isn’t straightforward. A variety of factors come into play: is the research newsworthy; is it timely; does it represent a ground-breaking discovery; or is it of human and societal interest? Newsworthiness isn’t the be all and end all. Someti ...[Read More]
Stop the press!: How to pitch your research to a journalist or editor
