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Spice up your science with these 10 simple steps

What an awful title, eh. Well, you can avoid making this mistake! A recent Guardian post by Conversation UK’s Akshat Rathi (he’s popular on the blog today!) discusses some of the common mistakes in popular science writing and how best to avoid them. It’s fairly general, and by no means exhaustive, and mainly for more writing about science than science writing (er, the latter being formal publication in peer-reviewed journal, I guess).

But a more interesting recent find was a wonderful paper by Kaj Sand-Jensen from 2007 entitled ‘How to write consistently boring scientific literature‘,  all about, well, you guessed it, avoiding some common pitfalls when writing science articles. So in true Buzzfeed style, here are the top 10 tips of how to be a terrible science writer, with some personal comments after.

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Social Media for Science Outreach – A Case Study: That social media thang

This was initially posted at: http://www.nature.com/spoton/2013/04/social-media-for-science-outreach-a-case-study-that-social-media-thang/ as part of a series of case studies exploring how academics use social media.

Jon began university life as a geologist, following this with a treacherous leap into the life sciences with a course in biodiversity and taxonomy. Now undertaking a PhD in tetrapod biodiversity and extinction at Imperial College London, there was a brief interlude were Jon was sucked into the world of science policy and communication. He blogs at https://blogs.egu.eu/network/palaeoblog/, tweets as Protohedgehog and co-runs an [infamous, probably] podcast series called Palaeocast. Jon can usually be found procrastinating in pubs, trying to exchange bad science, usually about dinosaurs, in exchange for food and beer.

Tell us a bit about you and your social media project

I’m currently a PhD student at Imperial College London, investigating the biodiversity patterns of tetrapods (anything with four limbs/wings/flippers) about 145 million years ago to see what we can figure out in a macroevolutionary sense, and whether we can find a ‘hidden’ mass extinction in the fossil record. I commit some of my time to 3 major social media platforms: blogging, tweeting, and podcasting, with a bit of Facebook, LinkedIn, Google+ and others on the side.  These activities are less of a project, per se, and more just stuff I do in parallel, and often with overlap, with my PhD research.

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